Your investment thesis should be based on validated forecast data

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You always do in depth financial analysis on target/portfolio companies as part of the investment thesis. We give you the ability to do the same for the Go To Market plan - if you don't do this you will be building a financial plan based on a flawed set of assumptions. 

 

The forecast and pipeline is typically not reliable because:

• Timelines are not realistic

• Not engaged with the budget holders or decision makers

• No compelling event

• Not based on solving problems with real business value